Pay per click (PPC) ads for Lawyers & Attorneys is expected to rise in 2020. This upward trend demonstrates that pay per click is the effective current means of lead conversion. As competition in the PPC niche increases, so will the price of ads. Thankfully, automated bidding or “smart bidding” is expected to grow as well, which will free up valuable time for marketers. Paid advertising is also expected to get more social in 2020 with over 70% of Internet users engaged in social media on a regular basis.
E-commerce sales are slated to reach 3.3 trillion dollars in 2019 and continue sky-rocketing. Brick and mortars are seeking ways to dig their teeth into the online profits. Wherever you are in your Internet marketing journey, let The Sharks help you bite off your fair chunk of the booty.
Leads are crucial when it comes to growing your business through online marketing platforms. But a lead is only as good as its ability to convert.
That’s why we have put together these 9 lead conversion marketing trends that can help you grow your online business in 2019.
1. More Businesses Will Adopt Chatbots
According to Forbes, 40% of online businesses will have or adopt chatbots in 2019, making it a top digital marketing trend. Chatbots can help with lead conversion by allowing customers to get their basic questions answered without having to talk to a live person. Applications like Facebook Messenger can be programmed with chatbots for automatic follow-up, keeping your brand in front of your lead’s face until they make a buying decision. Plus, the chatbot can collect pertinent information like the all-important email address.
2. The Use of Voice Search Optimization Will Rise
SEO optimization is expected to continue trending away from the written word and toward the spoken, according to digital expert Janice Chou. With “an uptick in voice search via Google Home, Amazon Alexa, and Apple’s Siri,” marketers will start optimizing content for voice searches. Chou recommends using headlines that are in the form of questions one might ask their smart device. If your website is voice search friendly, you will get more leads and more conversions.
3. More Businesses Will Focus on Omni-channel Marketing
Many digital marketers are discussing the importance of omnichannel marketing for 2019. According to Entrepreneur.com, “brands hoping to increase conversions should create seamlessly integrated marketing campaigns and sales funnels across multiple platforms and devices.” When a customer sees “one message” across multiple sales channels, it improves consumer trust and boosts confidence in their buying decisions. More conversions mean more profits.
4. Video Marketing Will Continue to Grow
Facebook reports that watch time on Facebook Live video increased fourfold in the last year or so. And the trend is expected to rise, according to entrepreneur Syed Balkhi and other digital marketers. In a Forbes article, marketing expert Mark Templeton explains that videos “have a compelling way of fostering engagement, yielding results, like click-throughs, shares, lead generation, and sales.” Of course, the key is sales. Templeton says that including a video on a sales page can increase sales as much as 80%.
5. Augmented Reality Advertising Will Skyrocket
Adweek reports that advertising with augmented reality (AR) is more popular than ever. Experts anticipate that “AR advertising will account for at least 10 percent and as much as 25 percent of digital ad spending by the end of 2019.” AR advertising builds brand loyalty and increases conversion rates 20-80%, according to the article. Forbes sees AR as a game-changer in consumer marketing because it “takes the reins from virtual reality platforms to create a new, interactive consumer experience.” The AR industry is expected to grow to $117.2 billion by 2022.
6. Mobile Search Will Take the Lead in SEO
Optimizing websites for search queries initiated on a mobile device is more critical than ever. In 2018, Google began mobile-first indexing, which means that Google will give preference to mobile-friendly web pages in search queries. To get your brand ranked on Google, make sure your pages are mobile-friendly and up to speed. Nothing kills a sale like lack of exposure and pages that don’t load quickly.
7. Businesses Will Cash in on Personalized Web Experiences
StrataBeat sees a personalized web experience as a trend that will affect all aspects of marketing in 2019. “An increasing focus on customer experience is driving this trend,” they say. Experts project that by 2020 customers will make a buying decision based more on the “experience” than the price. The Harvard Business Review reports that customer receiving content that was “tailored to their specific needs were 40% more willing to buy from that supplier.”
8. PPC Advertising Will Automate, Increase and Get Social
Pay per click (PPC) advertising is expected to rise in 2019. This upward trend demonstrates that pay per click is an effective means of lead conversion. As competition in the PPC niche increases, so will the price of ads. Thankfully, automated bidding or “smart bidding” is expected to grow in 2019 as well, which will free up valuable time for marketers. Paid advertising is also expected to get more social in 2019 with 70% of Internet users engaged in social media on a regular basis.
9. Web Designers Will Use More Website Animation to Draw Attention
In our fast-paced world, marketers have only a brief window to capture the attention of potential customers. Website animation is a marketing trend in 2019 that will be used to quickly draw viewers into web content and online offers. Web animation will also be used to improve user experience, increase engagement and guide customers to relevant content. A simple and effective way to use website animation is to implement an animated email pop-up to capture leads.
The above lead conversion marketing trends for 2019 provide exciting opportunities for online businesses and marketers to get their share of the 3.3 billion dollars expected in online commerce.
Unfortunately, when it comes to implementing these strategies, many business owners and beginning marketers don’t have a clue where to begin. And that’s understandable. Marketing is a learned skill.
When you need a professional marketing firm to handle all your social media, advertising, web design, SEO, lead capture and lead conversions, The Sharks can help. Stop getting eaten alive in the marketing world, and start swimming with the big fish.
There is a lot of money floating out there in the cyber seas: You deserve to reel in your share.